INSIGHT GROUPE | Review: Thoughts on National Stationery Show 2013
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Review: Thoughts on National Stationery Show 2013

23 May Review: Thoughts on National Stationery Show 2013

Highlights from National Stationery Show 2013

In May 2013, one of the largest stationery trade fairs in all of North America took place at the Jacob K. Javits Convention Center in New York. Of course, we’re talking about National Stationery Show 2013. From May 19th to May 22nd, 2013, the show exhibited diverse global products in many different categories, such as card and gift shops, bookstores, bridal shops, party stores, journals and calendars.

The audience that attended National Stationery Show 2013 was diverse and included mass retailers, online retailers, special event planners, corporate marketers, importers and distributors. Over 11,000 people from all around the world attended the event, including 300 members of the press. All were there to enjoy the more than 800 exhibitors who hailed from all across the world from varies countries, such as Australia, Canada, Czech Republic, China, Hong Kong, India, Japan, Mexico and more.

We noticed a couple of main trends in the product designs featured at National Stationery Show 2013:

  • Simple vintage designs: Unlike previous years where it emphasized colors and various designs, this year was all about a simple design but has meaningful implications. Popular stationery products to buyers and participants had antique, old-fashioned images in a sophisticated way that captures good feelings of nostalgia.
  • Eco-friendly: Due to the nature of stationery industry, many companies advertised their products made with eco-friendly sources, such as eco-friendly savvy paper, recycled paper or cloth. Products made with eco-friendly sources but in a sophisticated and elegant design make buyers and customers more educated and luxurious. Also, with eco-friendly sources, buyers can strengthen their company profile as an eco-friendly leading brand.

 

Looking Ahead to National Stationery Show 2014

The dates for National Stationery Show 2014 are already locked in. The event will be back at the Jacob K. Javits Convention Center in New York from May 18th to May 21st, 2014. You can learn more about next year’s show at the official website: www.nationalstationeryshow.com.